What do their brands stand for?: British tradition and young fun respectively.
What markets do they serve?: Older more polished tea drinkers/ hippy tea drinkers
What strengths do they have?: traditional and older/ interesting herbal blends
What weaknesses do they have?: Seem stodgy/ seem flighty with no caffein
What are their modes of selling and cultivating consumers? occasional ads, keeping it simple/ interesting packaging and ads
How do they position themselves?: Tea for the traditional/ tea for fun herb lovers
How do they characterize their customers?: Older, British, traditional/ hippy, natural
What are their key messages?: We've been here forever and wont change/ we are a fun alternative to other drinks.
What is their financial condition?: good, holding steady
How much market share do they hold?: unknown
How do they use brand identity to leverage success?: keep it simple and traditional/ keep it fun and interesting
What do they look and feel like?: Very traditional/ fantastical
Can you give samples of their marks? Are there more than just these two?
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