Product Produced : fair trade organic teas
Price Range : 5 - 15 dollars depending on tea blend and type
Who is the market?: People concerned about sustainable agriculture and social issues.
Who will buy?: the concerned individuals who will be drinking the product.
What types of color schemes?: Fresh, unique, bold, bright
What type of typography?: Modern, clean, progressive.
Market and purchaser are the same.
What Qualities will the logo communicate? "Green", health conscious, eco-conscious, socially conscious.
What word describe the product?: Fresh, Delicious, Smart
What are the major strengths of the company?: Very natural honest
What are the weaknesses of the company?: may not appeal to people who care more about price than health or conservation.
Who are the competitors for this product?: Twinnings, Stash, PG Tips, Celestial Seasons, PickWick
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